Designer Profile: Damien Kelly
Head of Design + Innovation
There is so many things missing for athletes these days. I mean in their clothing, when you look at the big players out there. They’ve stuck to a certain formula for so many years of price driven, price point polyester clothing. And that’s where they’ve plateaued.
To be in a place where RYU is right now, I think that’s only once in a lifetime.
RYU is different. We’re going sport-by-sport. Athlete-by-athlete. We’re identifying issues, we’re identifying problems, and we’re looking at solving them. That’s the basis of our design philosophy. Layered on top of that it has to look unbelievable and make you feel, very, very cool.